Monday, November 26, 2007

Search Engine

Search Engine
 
According to the Wikipedia Online Encyclopedia, a" search engine is an information retrieval system designed to help find information stored on a computer system. Search engines help to minimize the time required to find information and the amount of information which must be consulted, akin to other techniques for managing information overload."  In general terms a search engine could be described as your best source of information on a particular subject that you are requiring information about.  Below, find an explanantion on the mechanics of search engines.
 
"Search engines provide an interface to a group of items that enables users to specify criteria about an item of interest and have the engine find the matching items. The criteria are referred to as a search query. In the case of text search engines, the search query is typically expressed as a set of words that identify the desired concept that one or more documents may contain.[1]

There are several styles of search query syntax that vary in strictness. Where as some text search engines require users to enter two or three words separated by white space, other search engines may enable users to specify entire documents, pictures, sounds, and various forms of natural language. Some search engines apply improvements to search queries to increase the likelihood of providing a quality set of items through a process known as query expansion.

index-based search engine
index-based search engine

The list of items that meet the criteria specified by the query is typically sorted, or ranked, in some regard so as to place the most relevant items first. Ranking items by relevance (from highest to lowest) reduces the time required to find the desired information. Probabilistic search engines rank items based on measures of similarity and sometimes popularity or authority. Boolean search engines typically only return items which match exactly without regard to order.

To provide a set of matching items quickly, a search engine will typically collect metadata about the group of items under consideration beforehand through a process referred to as indexing. The index typically requires a smaller amount of computer storage, and provides a basis for the search engine to calculate item relevance. The search engine may store of copy of each item in a cache so that users can see the state of the item at the time it was indexed or for archive purposes or to make repetitive processes work more efficiently and quickly.

Notably, some search engines do not store an index. Crawler, or spider type search engines may collect and assess items at the time of the search query. Meta search engines simply reuse the index or results of one or more other search engines.

The most public, visible form of a search engine is a Web search engine which searches for information on the World Wide Web."  This overview of search engines brings more relevancy to the overall importance of marketing online as well.  Most marketers struggle and strain in trying to promote their online businesses on the major search engines.  The art of search engine optimization and search engine marketing are viewed as vital parts of the internet marketing puzzle.  Still to this day, most people trying to market online do not have a clue as to how to get a top position on the major search engines.

The major search engines are:

  • Alexa Internet
  • Ask.com (formerly Ask Jeeves)
  • Exalead
  • Gigablast
  • Google
  • Live Search (formerly MSN Search)
  • MozDex
  • Yahoo! Search

    When trying to market goods and services online, here are the major search engines that an internet marketer will be approaching.  What if you had access to your own search engine?  How would you arrange that search engine to adequately promote it on the internet?  Well, with WebCatch, this is exactly what you have.  When you signup for WebCatch, you then have access to your own self-replicated search engine to add your links to, to advertise to other people and to generally get your information out successfully about your product or online business.  WebCatch is very powerful and sophisticated.  Taking the time to develop a hefty campaign for your own search engine can develop a substantial number of leads.  As a matter of fact, WebCatch is one of the most powerful lead generation systems found within Veretekk.

    Signup for your own WebCatch Search Engine:   http://free.webcatch.net  and start becoming successful with your online business.

    Butch Hamilton-SEO Master-MOM, Predator and Jaguar Marketing Director
    806-874-3314
    806-205-0648
    fax 806-874-0036
    http://superior-seo-services.com
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