Tuesday, November 27, 2007

Small Business Professional

Small Business Professional
 
It is apparent to me that a large number of people are trying to setup a small business on Google.  In my experience online over the past years, it also seems as though the tendency just to join an program of some sort, and then hope for the best that people will  join with little or no effort on their own behalf. This misconception could possibly be the reason that a large number of people who begin a small business online are not seeing the kind of results that they are hoping for.  There is much more to becoming a small business professional online that people could ever imagine.  Perhaps at one time, the internet was full of nothing much more than classified ads and message boards.  People would post their opportunities, and then someone would respond to that posting.  In today's advanced marketing systems, it is apparent that you really need to be educated in the art and science of creating wealth from a small home business.
 
In my seo business, I am in contact with large numbers of prospects.  These people have a self-replicated site, or one of their own making.  The think that they have everything in place, but are confused as to why they are not making money.  In reality, they are not even close to actually being seen on Google.  Most, if not all, of the self-replicated affiliate sites that I view are search engine compatible.  In other words, they are not tagged correctly, and have none of the essential elements they need to get to the top of a keyword category on the internet.  This leads to frustration for the small business owner.  While they may have the best widget created, if no one sees their information, then what are the chances that they will ever make money with that widget?  I will answer that with a clear, no chance at all.  The person has not dedicated themselves to becoming educated about how to conduct business online.  We now enter into a new area I call becoming a true small business professional.
 
In my description of a true small business professional, I will go into the needed elements that one needs to have in place to have a chance at success online.  This will include the first and most element called visualization.  You must first visualize your success.  You must have clearly designed objectives in place before setting about the task of proving yourself as a business professional.  Clearly defined goals are not "I need to make money."  Questions need to raised here.  How much money do you need to make in a month to become self sustaining from an online business?  How much spendable income would make you realize your dreams of home business success?  These questions need to be clearly answered before beginning the work of promoting the small business online.
 
After the visualization and defining the goals of a small business, then you need to proceed to become educated in exactly how the internet works.  You must realize that Google is all about good and original content.  When the website that you create for promoting your business is tagged properly, has a sound metatag description and contains relevant and insightful content, then you may be well on your way to becoming successful.  Marketing successfully on Google is really all about getting well schooled in the arts of search engine optimization, search engine marketing, lead generation, building effective websites, writing original content and, the most important of all, consistency.  You simply must be consistent day after day in your pursuit of excellence.  If you choose to dedicate the rest of your life to becoming successful online, then you will have the best chance of success.  Conversely, if you choose to just think like most people do about marketing online, your success rate will be little, or none.
 
I have asked many people in my seo training classes an important question.  Do you really know everything that there is to know about the program or service that you are attempting to market to others?  To my amazement, the answer to this question is no about 99% of the time.  In other words, you are just a man or woman trying to sell your widget to others, without really knowing all the details of that widget.  Need I say more about becoming a true small business professional?  It is a matter of putting all the pieces of the Google puzzle together in a clear and concise fashion.  If you do, you will have the success that you desire from a small business online.
 
 
Butch Hamilton-SEO Master-MOM, Predator and Jaguar Marketing Director
806-874-3314
806-205-0648
fax 806-874-0036
http://superior-seo-services.com

  

No comments: