What is a truly qualified lead?
In looking for a "qualified lead" there are several parameters that must be considered. Qualified leads are actually a person that knows you were going to call them about your business.
The qualified lead is someone that wants what you're selling or offering, and knows that you're going to call. As a matter of fact they have requested information from you as part of their research into your product or service. The qualified lead is as good as a referral!
Referrals are when an individual who has done business with you in the past suggest to another person that they should do business with you. The referrer has told them about how good you are in your respective field and that by doing business with you they will become successful.
Referrals are the "ultimate compliment" about you and your business. Running your business based on referrals will guide you to tremendous success. Most people do not know how to ask, nor do they ask existing customers, for referrals. You would think that the most obvious, would be what people would do to run a successful business.
If you're not going to ask for a referral than a qualified lead would be the next best thing. Now how do you get a qualified lead, you nurture relationships with others and through time build your credibility. Where do these relationships come from? They come from putting together a series of processes designed to educate people into wanting to know more about what you do and how you do it.
It is important to get people into your system or process where you can start sending them information on a consistent basis. As they begin to learn about what it is you do and who you are then they eventually, when the time arises for your goods are services, know where to go. It's similar to an ad on television; the advertisers are not interested in selling you their product or service immediately, what they want to do is to make sure that when your particular need arises you know where to turn.
How do you get people into your system to know you exist?
Generating leads through lead generation systems allow you to build a stable of people that you can communicate with on a timely basis. You will communicate with these leads through various mechanisms;
- Newsletters
- Auto responder information pieces
- Tools to offer others to build their business with
- Providing education so others can learn how to generate qualified leads
- Expertise in lead generation systems like SEO
These are simply a few of the ways that you can generate leads to grow your business. Whatever your business is by getting the word out about what you do and how you do it will accelerate people coming to you. My personal business is Personal Economic Coach, where I teach clients economic efficiencies in their personal lives and business. One of the things that I use to attract clients is to give them tools to help run their personal business. This builds creditability for me with the client.
By becoming a resource to clients for other things attracts leads and, positions you as an expert. You can do this by learning how to use lead generation systems and business tools to help others. There are several tools to use, one is Leads-O-Matic and the other is the Veretekk System. Understanding these two systems will not only enhance your business but give you creditability with potential qualified leads. There are very few lead generation systems that give you the power these systems will give you and you would spend thousands of dollars per year to purchase them in an individual format. Here you will get all for a simple $42 per month. Also I will personally give you a free coupon to get the first $50 off the sign up if you email me at lerouxhouse.ray@veremail.com and put in the subject line that you want to "Take me up on my offer for Veretekk".
You have to start with learning how these systems work and how to use them to build your business then while learning how to use them you will be generating qualified leads for yourself. Be my quest and sign up for these systems today and start learning.
Thanks for reading.
Dr. Raymond Jewell
Host, FinancialFreedomRadio.info
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Raymond Jewell PhD
610-637-4884
Skype: rbjewell
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